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How Banks Are Leveraging Vivid Commerce to Boost Profits


Banks working with Vivid Commerce
Banks working with Vivid Commerce

In the rapidly evolving landscape of financial technology, banks are consistently seeking innovative strategies to enhance their services, remain competitive, and, ultimately, increase their profitability. One such strategy that is gaining traction is the adoption of solutions. Here's a look at four ways banks are taking advantage of this robust platform to transform their offerings and secure a more profitable future.


1. White Labeling the Payment Experience with Advanced Merchant Dashboards

Vivid Commerce provides a sophisticated yet user-friendly merchant dashboard that banks are using to white label their payment processing experience. By customizing this platform with their own branding, banks are offering a seamless payment solution to business customers that feels like an integral part of the bank’s suite of services rather than a third-party add-on.


This approach not only elevates the customer experience but also generates an additional revenue stream for the bank. The dashboard offers deep insights and analytics, allowing merchants to make data-driven decisions, which can lead to increased sales and, in turn, higher transaction volumes processed through the bank's system. Moreover, by strengthening the merchant's loyalty, banks see a reduction in customer churn and an increase in long-term profitability.


2. Banks Staying Competitive with VividPOS

In a market where Square, Toast, and Lightspeed are household names, banks need to offer comparable, if not superior, point-of-sale (POS) systems. VividPOS is a feature-rich platform that allows banks to do just that. It gives them the ability to provide an all-in-one POS solution that rivals the functionality and ease of use of these established players.

Vivid Commerce's POS system also integrates with major payment processors like TSYS and Fiserv, granting banks the flexibility to 'bring your own payments.' This means that banks can tailor their POS offerings to their clients' existing relationships and preferences, allowing them to provide a personalized and comprehensive service package.


3. Sales Enablement through Expert Teams

Having a great product is only one part of the success equation. Vivid Commerce understands this and provides banks with an incredible sales enablement team. This team not only demonstrates the value proposition of their services but also ensures that bank sales representatives are well-trained and equipped to engage potential customers effectively.


The team's efforts in education and training lead to more confident sales reps who can articulate the benefits and features of Vivid Commerce solutions, thereby improving sales performance. By investing in the development of the bank's frontline staff, Vivid Commerce is indirectly enhancing the bank's profitability through more efficient sales cycles and higher conversion rates.


4. Comprehensive Implementation Support and Nationwide Field Services

Finally, the transition to a new commerce solution can be daunting for both the bank and its customers. Vivid Commerce offers robust implementation support and nationwide field services to ensure a smooth transition. From onboarding merchants to troubleshooting any issues post-launch, banks have the assurance of continuous support.


This level of assistance minimizes disruptions and operational hiccups, thereby maintaining service quality and customer satisfaction. Banks benefit from this partnership through increased trust and credibility with their clients, which are critical components of customer retention and, as a result, sustained profit growth.


In conclusion, banks are smartly capitalizing on the capabilities offered by Vivid Commerce to enhance their competitiveness in the fintech sphere. By providing a white-labeled payment experience, staying competitive with VividPOS, leveraging expert sales enablement teams, and ensuring comprehensive implementation support, banks are not only meeting the needs of their customers but are also setting new standards in merchant services, all of which positively impact their bottom line.


Learn more by email derek@hellovivid.com

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